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Reload & Wow!


Xpax is a Telecommunication company.

The campaign’s aim is to increase usage during their Sales Period.


Surprises surprises! Every time a person reload his/her mobile service, they will stand a chance to get some random nice reward!

The idea is to exaggerate the 'shock' metaphor of hair standing like we see in cartoons. A good laugh actually helps paint a stronger picture into our Consumer's mindset on-top of the promotion.

MY ROLE  (Art Lead)

• Concept & Ideation

• Art Direction

• Design & Craft

• Presentation

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