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CELCOM XPAX:

Big Freakin' Sales

CHALLENGE

Xpax is a Telecommunication company.

The campaign’s aim is to increase usage during their Sales Period.

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SOLUTION

It was launched base on the idea that the product offering was so irresistible that the mannequin on display comes to life just to have a try for themselves.


MY ROLE  (Art Lead)

• Concept & Ideation

• Art Direction

• Design & Craft

• Presentation

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