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CELCOM XPAX:

Chinese New Year 2011

A Chinese New Year print ad for the Client.

The Typo design forms the Chinese word 'Xi', which means 'Prosperity'.
The elements forming the word derive from the communicating message itself, which is Free Calls and SMS all day~!


MY ROLE (Art Director)

• Concept & Ideation

• Art Direction

• Design & Craft

© 2017 by Bryan Ng Chee Tiong

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