BRYAN N.C.T

AGENCY'S TASK

Watson Water is running an initiative to repackage their water bottle for specific special occasion. The objective is to increase the desire to buy and collect or buy and give (gift). For China, automatically Chinese New Year will be the first choice.

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IDEA EXECUTION

As we found out, the typical top 5 wishes for Chinese consist of Fortune, Love, Health, Happiness, and Education. What better than to collect all the wishes from the prosperity deity? Running the idea with a current social trend of 'impeccable respond 神回复', we combine the 2 and deliver an idea with the deity giving instant respond when you wish upon it, with copy that is viral scripted.

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The water bottle are all in red as well, with beautifully designed 4 letter Typo-graphic wishes. According to the different wishes, you will get to scan the QR code and get the respective deity.

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RESULTS

It was a very fulfilling project, the team enjoy it a lot, from the copy till the art work and also the spirit the campaign successfully convey to the Mass.

Some people even took the graphic and gif it out as an emoji. Of course, we also hit KPI, what more can I ask for but a sense of satisfaction.

MY ROLE (Creative Lead)

• Concept & Ideation

• Art Direction

• Design & Craft

• Presentation