BRYAN N.C.T

AGENCY'S TASK

Wanda high-tech Movie Theme Park needs a promotion campaign to introduce itself to the mass. Therefor a mascot design competition was created to have a close working together bonding with the target audience, which are mainly youngsters.

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IDEA EXECUTION

Since it's a Movie Theme Park, a ‘Giant Mascot Battleground’ is a very relevant idea to catch the TA’s attention, like a Movie. So we took off with a viral video that depicted the chaotic designer battle around China, where Mascot comes to life & starts fighting like those in Real Steel. KO & rule them all! 

MY ROLE (Creative Lead)

• Concept & Ideation

• Design & Craft