BRYAN N.C.T

AGENCY'S TASK

Mr Juicy is planning for a relaunch to rejuvenate the brand & introducing freshness with the new fruity characters by using their unique personalities to create a social buzz that starts from instore to mobile & sns platform.

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IDEA EXECUTION

Therefore, Mr Juicy presents you the Portable Fruit Garden in the City. You just need to scan the QR code available around the city, key in the code on the bottle and shake your mobile phone to see what fruit stories that will drop down from the fruit tree. The user will stand a chance to get various refreshing rewards, such as fruit drinks, fruit garden trip, facial mask & JD online mall vouchers.

 

Follow them on sns platform will let the TA to collect fruity emoticon, get daily cold jokes to keep them chill & fresh. It’s all about: Fresh Juice, Fresh approach, & Freshness to your life.

MY ROLE (Creative Lead)

• Concept & Ideation

• Design & Craft