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BRYAN N.C.T


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LENOVO:
OOH Pitch
One of the few last projects that I did before my departure from SSX. Lenovo has always been an interesting client to work with, well... technology, how can it be boring right :) Ok, here's to the brief that we got:
PAIN POINT
Think brand is old, staid & boring.
Although its reliable.
OBJECTIVE
To make Think brand - innovative, appealing & desirable.
AGENCY'S TASK
To propose an experiential activation to create buzz.
IDEA EXECUTION
Instead of being mundane & become an average joe, let's Break-Out from your Comfort-Zone.
MY ROLE (Creative Lead)
• Concept & Ideation
• Consumer Insight
• Art Direction - 3D & Visual
• Structure & Material
• Presentation
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