BRYAN N.C.T

AGENCY'S TASK

Darlie Expert Gum is medicated toothpaste that prevents early gum problem such as bleeding, germs, & swollen. The brand has 150k testers to give out, but how do we make a testimonial campaign more interesting & believable compare to the usual ones?

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IDEA EXECUTION

We let participants listen & record their own voice after trying out the toothpaste. Using WeChat, we collected testimonials from various group of people by requesting an audio recording and submit via Darilie WeChat account. Then we popularize the content throughout mixed media such as website, mobile site, SNS site, VOD & QR poster, where people that haven’t try the product yet can listen to real testimonial from real people.

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RESULTS

The respond was overwhelming & it suites what the brand stands for: We don't sell stories, we only show actual facts.

MY ROLE (Creative Lead)

• Concept & Ideation

• Art Direction

• Design & Craft

• Presentation