BRYAN N.C.T

AGENCY'S TASK

Colgate MaxFresh is launching its new Mouthwash Beads and it’s facing an uphill task to breakthrough the clutter of communication as this is China’s hottest summer to date.

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IDEA EXECUTION

We invited our TA to get wet on air! Inspired by the Water-Splashing Festival, the idea of ‘getting splash without getting wet’ was developed. TA was invited to play in a Kinect game, with live recording that’s being edited into a viral video. Participant will get to see themselves acting as talents!

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RESULTS

• Over 60% TA have been reach in BJ, SH & GZ.

• E-Commerce sales (1号店) increased 300%

MY ROLE (Creative Lead)

• Concept & Ideation

• Design & Craft