BRYAN N.C.T

AGENCY'S TASK

Colgate, taping on new media, has been exploring on opportunities for QR codes & mobile platform to drive sales instore & e-commerce (via e-voucher).  

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IDEA EXECUTION

1. Colgate SlimSoft Twister Toothbrush

(The Twist Effect 亲净零距离 - see how a healthy teeth will benefit you in a relationship)

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2. Colgate MaxFresh Toothpaste

(Press on the screen & breath out the fresh personalities in you)

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3. Colgate 360 Gum Protecting Toothbrush

(A 10s mini game that let’s you score points while protecting the gum, share your score & challenge your friends in WeChat)

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RESULTS

The 3 different Shopper campaign proves to be rather successful with a 5% increase on sales & generating social buzz for a normal household product with its relevant yet unique content.

MY ROLE (Creative Lead)

• Concept & Ideation

• Art Direction

• Design & Craft

• Presentation