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DANONE:

Chipsmore Cookies

An in-store campaign for Chipsmore new product launch. It was executed under the idea of "Guess who took a bite!"

 

The agency approach was to make it fun and appealing towards the younger audience, thus you will notice the placard girl playing hide & seek around the structures and also the detective photo board situated in the hypermarket.

MY ROLE (Art Director)

• Concept & Ideation

• Art Direction

• Design & Craft

• Material & Execution

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